Daniel Ek

Recent claims

• Daniel Ek committed $1 billion of his fortune towards funding projects focused on tackling climate change and advancing education in 2022.
  Apr 18, 2025
• AI will be better at curating tastes than humans, creating a playlist so much better than any human effort.
  Jan 18, 2024
• AI will create a playlist so much better than any human-curated playlist that a human will no longer be able to create a better playlist themselves.
  Jan 18, 2024
• Spotify's podcast gross margins will surpass music gross margins and reach the 40% to 50% range.
  Jun 8, 2022
• Spotify will achieve total annual revenue of between €9.01 billion and €9.41 billion.
  Feb 9, 2021
• Spotify's total Premium Subscribers would be between 172 million and 184 million.
  Feb 9, 2021
• Daniel Ek will personally devote €1 billion over the next decade to fund tech 'moonshots' in Europe focusing on deep technology, AI, and climate and health tech.
  Sep 24, 2020
• By the end of 2018, Spotify expects to have 198-208 million monthly active users, 92-96 million paid subscribers, total revenues of €4.9-5.3 billion (US$ 6-6.5 billion), a gross margin of 23-25 percent, and an operating loss of €230-330 million (US$ 285-409 million).
  Mar 27, 2018